Price verified July 2026 · Morning Mart, Seoul
Fuji apples with the honeyed patch through the middle: dense, loud crunch, sweet with a sharp edge behind it. That honey is also what Korean apple threads have been arguing about for years, and the argument is better than you’d expect.
Kkul-busa ‘honey Fuji’ apples, 7-piece lot, Korean-grown costs ₩12,900 at Morning Mart, Seoul, as of July 2026. ()
What you get
The sign over the apple crate has one line in letters twice the size of everything else, and it isn’t the price. 구매즉시 냉장보관: refrigerate as soon as you get home. Above it, the rest of the card. 꿀부사, 7개, ₩12,900, 국내산, grown here, one apple on its own ₩2,400.
꿀부사 means honey Fuji. Cut one open and there’s a translucent patch near the core that looks like syrup soaked into the flesh, and that patch is the entire reason the crate empties. It’s also the subject of a long-running online argument, and the argument goes like this: the honey isn’t sugar at all, it’s sorbitol pooled in the tissue, so a honeyed apple wouldn’t automatically be a sweeter apple. Whether anybody’s tongue agrees is the part that never gets settled. The nice part is how those threads end. Not in a fight. Somebody eventually posts that theirs tasted incredible anyway, and everyone lets it go.
Which brings the shouting on the sign back into focus. Watercore fruit doesn’t keep. It softens and browns faster than a plain Fuji, so this is not a bowl-on-the-counter apple, however good it looks in one.
The top line of the card is doing quiet work too. 산지직송 안동: shipped straight from Andong, inland in North Gyeongsang, a town foreigners tend to know for a mask dance, a jjimdak alley and its own soju, if they know it at all. Apples don’t make that list abroad. Here the town name is the whole argument, and a shopper reads it, believes it or doesn’t, and buys the box without needing a paragraph like this one.
Price details
| Item | Kkul-busa ‘honey Fuji’ apples, 7-piece lot, Korean-grown |
| Price | ₩12,900 — |
| Where | Morning Mart, Seoul |
| Date | July 2026 |
| Best for | A fridge you actually raid, breakfast in a hurry, and anyone who wants to see what the fuss over Korean apples is about. |
| Would I buy again? | Yes, but I’d eat them fast. This kind of apple isn’t built to sit around. |
Tip: Fridge, immediately, exactly like the sign says, and eat them within a few days. If you find one with a big honeyed core, that’s the one to eat first, because it’s also the one that’ll go mealy first.
FAQ
How much do apples cost in Korea?
₩12,900 for seven honey Fuji apples at Morning Mart in Seoul, July 2026, and the same sign listed a single apple at ₩2,400. Fruit here is sold by the piece far more often than by weight, and the number moves with the season.
What is a honey Fuji (꿀부사) apple?
A Fuji with watercore: a translucent, honey-looking patch around the core. The line you’ll see repeated online is that the patch is sorbitol collecting in the flesh rather than extra sugar, which would mean it guarantees nothing about sweetness, and every autumn somebody restarts that argument in a comment thread.
How should I store them?
Cold, straight away. Watercore apples have a shorter shelf life than ordinary Fujis and go soft and brown quicker, so the sign at the crate shouts about the fridge for a reason.
This price is as of July 25, 2026 (date of writing) and may vary by store.